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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: Page 1
Nov 7, 2017

Why you should consider your audience's needs above your wants, how to write a strong social media bio, and questions you can ask yourself about your brand with Phil Pallen.

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Welcome to episode 123 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Phil Pallen about refining your brand, strengthening your social media presence, and considering your audience’s needs.

Why Every Blogger Needs to Own Their Brand

While his title is Celebrity Brand Expert, Phil says that he’s in the business of crafting first impressions.

And that’s exactly what your brand is: a reader’s first impression of you and your business.

Phil knows exactly how important a solid understanding of your brand is for your blog, and he has helped dozens of people and businesses refine their brand, create goals, and spruce up their social profiles. He’ll give you ideas about how you can fine-tune your brand so that you’re noticed and remembered.

In this episode, Phil shares:

  • What it’s like behind-the-scenes of TV interviews
  • How to write a solid social media bio
  • Why others’ needs are more important than what you want
  • Why photography is key
  • His tips for Bjork’s personal brand

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

1 Comments
  • six and a half years ago
    Holly
    Excellent episode of this podcast. Phil may consult with the best of Hollywood but he provides actionable advice to the everyday blogger who is working to build a brand. Great interview, Bjork!
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