099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss

How to price sponsored content, what type of business structure you should have for your blog, and what legal essentials your blog should have

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Welcome to episode 99 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal about how you can create solid sponsored content.

Sponsored Content and Getting Paid What Your Work is Worth

If you do sponsored content, you know how much work a campaign can be. From developing the recipe to aligning with the brand’s goals, many considerations go into creating solid sponsored content for a brand.

From understanding FTC guidelines to knowing the legal disclaimers all blogs should have on their sites, Danielle and her business partner cover it all at their practice, Hashtag Legal. While most bloggers want to focus on the creative side of their businesses, it’s important to have a handle on the business and legal side of things as well. Danielle saw this as an opportunity to help get bloggers to the point where they’re comfortable with pricing their work and structuring their businesses.

In this episode, Danielle shares:

• How influencer networks work
• Why you should understand a brand’s goal for sponsored content
• How to come up with your sponsored post rate and why it should be fluid
• Why you should be paying attention to your Cost Per Engagement
• Why you should be doing campaign reports
• Why case studies are important
• How to solidify a strong pitch
• What type of business entity you can set up for your blog
• Why you should have a Terms of Use, Privacy Policy, and Disclaimer

Resources:

• Record a message for our 100th episode!
• Meet the Food Blogger Pro Experts
• The Price Method
• Businessese
• Pretty Link Lite
• Bit.ly
• Google Slides
• Canva
• Closing Strong
• Info on campaign reports and case studies
• Dude Perfect case studies
• Trademark Searches
• Hashtag Legal