093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill

How finding a niche can be freeing and how proper branding skyrocketed her traffic with Meggan Hill from Culinary Hill.

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Welcome to episode 93 of the Food Blogger Pro podcast! In this episode, Bjork chats with Meggan Hill from Culinary Hill about how finding a niche transformed her business.

As an internet entrepreneur, it can be tempting to try to appeal to everyone. You don’t want to send potential traffic away from your website, right?

However, successful bloggers have said time and again that a big contributor to success is finding a specific audience and sharing only content that fits that audience perfectly. In other words, finding a niche.

Meggan Hill started her blog, Culinary Hill, with an aim of pleasing everyone. And… it didn’t work out so well. Her blog did okay, but she ended up feeling discouraged and gave it up for a while. A couple years ago, though, she decided it was time to make some changes and make this blogging thing work for her. With the help of a branding agency, she was able to find a niche, free up her creativity by sticking to that niche, and nearly triple her traffic in just one year. Today, she’s here to tell us all about it.

In this episode, Chelsea shares:

• How she narrowed down her niche
• Why finding a niche was freeing
• How refining her brand increased her traffic
• Why she is going to culinary school
• What the first step is to finding a business coach
• How she gets her morning started
• What she would have changed over the last few years
• How she finds time for her blog

Resources:

• CookIt Media
• Jadah Sellner Coaching
• Meggan’s Geocities Angel Blog
• 5 Minute Journal
• The Miracle Morning by Hal Elrod
• Insight Timer meditation app
• Headspace meditation app

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