079: How Finding a Unique Niche Led to YouTube Success with Lauren Toyota from Hot for Food

Achieving career dreams, moving to YouTube, finding a niche, and working with multichannel networks with Lauren Toyota from Hot for Food.

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Welcome to episode 79 of the Food Blogger Pro podcast! This week, Bjork interviews Lauren Toyota from Hot for Food about how she grew her YouTube following.

 

When starting (or running) a business, it can be tempting to look at what other successful people have done and try to do the same thing. If they were successful doing this, then you should be, too, right?

While that scenario sometimes plays out, oftentimes you just become another fish in a sea of fish that are all doing the same thing. Lauren Toyota from Hot for Food found her success by diving into a newer niche and producing content in a way that no one else had done before. And it worked - she amassed just about 200k followers in just one year on YouTube. Today she’s here to talk about how it all went down.

In this episode, Lauren shares:

• How she was able to achieve her teenage career dream
• What goals she had when starting her blog
• What her typical day looks like
• How she started doing YouTube videos
• What inspired her popular Recipe? segment
• How they set up their lighting & audio
• How their social following helped grow their YouTube channel
• How an MCN helped her monetize her channel
• How brand partnerships work with Hot for Food

 

Resources:

• Adobe Premiere
• Episode 010: Working with Brands on YouTube with Beth Le Manach from Entertaining with Beth
• Kin Community Network
• Hot for Food on Instagram, Pinterest, Facebook, and Twitter
• Lauren in Real Life on YouTube
• Hot for Food on YouTube
• Hot for Food Blog

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