075: How To Effectively Share Your Content on Social with Garrett Moon from CoSchedule

How many times to share each piece of content, planning ahead, and their long road to overnight success.

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Welcome to episode 75 of the Food Blogger Pro podcast! This week, Bjork chats with Garrett Moon, cofounder of the popular social media and editorial planning tool CoSchedule. 

When it comes to blogging, there is a lot more to do than it would initially appear. Not only do you have to create content, you have to plan it out (preferably well in advance) and promote it after it’s done (preferably for a long time after).

Keeping tabs on everything you need to do - including promoting it now, in a couple weeks, and around those holidays when it would make good shareable content - can be really tough. So, Garrett and his cofounder Justin created CoSchedule to make this process easier. Along the way, they discovered some unique insights into the world of social sharing.

In this episode, Garrett shares:

• How they started CoSchedule
• Their long road to overnight success
• How they figured out if people wold actually buy their product
• How planning ahead helps you promote your content
• How many times they share each piece of content they produce
• Why it’s okay to share a single piece of content so many times
• How they track the effectiveness of their social campaigning

 

Resources:

• Moz
• CoSchedule
• CoSchedule Blog
• CoSchedule on Twitter
• Garrett on Twitter

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