065: Michelle Tam from Nom Nom Paleo on Building a Brand, Launching an App and Publishing a Cookbook

Welcome to episode 65 of the Food Blogger Pro podcast! In this episode, Bjork talks with Michelle Tam from Nom Nom Paleo about building a brand across many channels.

If you’ve been blogging for a while, or even a short time, you might have found that it’s really difficult to establish your blog on a variety of different channels and mediums. There’s only so much you can do!

Some bloggers excel at it, though, despite the constraints of work, family, and life. Michelle Tam from Nom Nom Paleo is one such blogger. She’s managed to secure a brand presence not only on all the big social networks, but also in the form of her own iPhone app and her own cookbook. She’s a branding queen, and today she’s here to tell us all about it.

In this episode, Michelle shares:

• How she got started with Nom Nom Paleo
• Why they started with Tumblr instead of WordPress
• What her partner’s role in the business is
• Why she decided to publish a cookbook in print
• How she kept creative control while still working with a publisher
• How she deals with people who accuse her of not being paleo

Resources:

• Nom Nom Paleo
• Musicl.ly
• Gary Vaynerchuck
• The Tim Ferris Show
• The Sporkful
• Gastropod
• Pat Flynn’s Smart Passive Income
• This American Life
• 99% Invisible
• Serial
• Startup Podcast
• Gimlet Media
• Humans of New York
• Dave Ramsey
• Charles Ives
• Nom Nom Paleo on Facebook, Instagram, Pinterest, Twitter, and Snapchat (michitam)

If you have any comments, questions, or suggestions for interviews, be sure to email them to [e-mail].

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